How to Measure Influencer Performance: Fohr’s 2022 Industry Benchmarks
Campaign benchmarks are the key to setting realistic goals, putting your data into perspective, and proving the impact of your campaigns. You can have the answer to, ‘is this good performance?’ every time it’s asked.
What's inside:
1.
New industry benchmarks for 2022 backed by thousands of data points
2.
How to set up your campaign goals from the start
3.
Why you should use medians and not averages
4.
The five different ways to use benchmarks—and the pros & cons of each
5.
How to shape your data into stories that your boss can easily understand
