TikTok Marketing Strategy for Brands: 3 Approaches to Prepare for a Potential Ban [Guide]

In a world without TikTok… what would come next?

For our latest webinar, ‘Beyond the Headlines: A Critical Look at the Potential TikTok Ban,’ we brought together an expert panel to share their expertise, evaluate the current news, and forecast what’s ahead for marketers.

Here are three tips to adjust your TikTok marketing strategy to prepare in case of a TikTok ban:

Consider Micro Influencers

Shift focus to micro-influencers on smaller platforms as they can still provide strong ROI without the risk of a platform ban.

Cross Promote with User-Generated Content (UGC)

Consider leveraging branded short-form video content and promoting it across multiple social media channels to reshare and reuse content.

Same partners, new deliverable mix

Start diversifying your influencer marketing strategies and consider partnering with influencers who have a strong presence other platforms such as Instagram, YouTube, or Snapchat. Work with creators who can deliver a comparable content mix of short-form video on another platform.

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In the rest of our guide, we cover:

• The TLDR of recent news and media coverage
• Potential implications of a full TikTok ban
• 6 considerations for your influencer marketing strategy
• Excerpts & advice from our webinar panelists

Download the guide here.