Marriott

In April 2022, a viral video of five of The Hockey Guy” getting Marriott logo tattoos - a homage to their college house "The Marriott" - became the starting point of a one-of-a-kind campaign. Fans in the comments pleaded with the brand to get in on the moment, and we quickly delivered, sending all ten Hockey Guys on a customized stay at the Marriott Orlando World Center, resulting in a whole new era of “The Marriott” content for avid fans of the athletes.