ArticlesPodcastResourcesDiscussionsReading List
Insights
Is it Me, or Is Everyone Posting About Politics?
Red to Blue gradient
Insights
What Does The Election Mean For Influencer Marketing?
DIGIDAY Quote of the Week
Community
The Complete Idiot’s Guide to Femcels

The Fohr Almanac of Influence

The
Fohr Almanac
of Influence

Resources

The Fohr 2025 Beauty Predictions Report

What's ahead for the beauty industry?
The Fohr Strategy Team
Insights

Authenticity vs. Believability

Insights from our CEO.
Perspective

The Life-Changing Magic of Bathing Your Brain

How to structure your "Touching Grass" time.
Click here to SubscribE to our newsletter
Click here to SubscribE to our newsletter
Click here to SubscribE to our newsletter
CLICK HERE TO SUBSCRIBE TO OUR NEWSLETTER
CLICK HERE TO SUBSCRIBE TO OUR NEWSLETTER
Perspective

People with Problems

Taylor is here to fix your life.

Community

I Asked the Internet if I’m Gay and It Said Maybe

“I know who I am and I am good.”

Community

Fateful Escape: a Horoscope for Travelers

Kevin Sullivan and Indigo Selah-Jael tell us where to go.

Community

An Incomplete List of Places to Cry in New York City

Bridges, Trains, and Lanes - all for weeping.

Discussion

"MAKE IT GO VIRAL"

A conversation on attention, persuasion, hooks and answering your boss’s most annoying question.
Fohr
A man in a suit in your table with your drink looking to the picture

Negronis with Nord is a podcast hosted by our founder and CEO, James Nord. Subscribe if you enjoy interviews with an eclectic mix of industry figures in nimble conversations you won’t find anywhere else.

Required Reading:

Rolling Stone

Football Is Back — And So Is the NFL’s Obsession With Taylor Swift

A new promo video prominently features the musician.

AdAge

Inside the NFL’s Revamped Influencer Marketing Strategy

Attempting to reach Gen Z and diverse fans.

CNN Business

The $10 Million Cocktail Everyone is Drinking at the US Open

Attendees were high as hell on concessions content.

Instagram

Diet Coke taps Kristen Hollinghaus

“Director of Diet Coke Breaks”

The Times

Gen Z Powers the Rise of the Corporate Influencer

Firms have started hiring in-house social media personalities to put an ‘authentic’ touch to their company brand.

Today

Love Island’s Kordell Beckham for Cheez-It

The collab sold out in 10 minutes.

Business Insider

Democrats Cozy Up to Influencers

The DNC built out a section specifically for 200 influencers.

AdWeek

Kim Kardashian (but almost Jimmy Fallon) for Beats

Stunt! Jimmy Fallon and Kim K pretended to duke it out for a Beats collaboration.

AdWeek

Lore is the New 'Core'

In unison, we chant: More lore! More lore!

Instagram

Charli XCX for Skims

This campaign came out 73 days after BRAT’s release, a little slow for Kimmy K!

Instagram

Nara Smith for Aritzia Sweatfleece Campaign

A tongue-in-cheek nod to Nara Smith’s signature “made from scratch” trend.

Perspective

Mehreen's Version: Talk Talk

Mehreen Ahmed
Perspective

Giovanny's Version: Talk Talk

Giovanny Bahamundi
Insights

Our CEO is Your Intern

This is not a joke.
James Nord
Perspective

Girl, So Derivative: on Copyright and Influencing

One Texas-based content creator slaps a rival Texas-based content creator with a lawsuit.
Perspective

The Golden Age of Sapphic Pop and Gay Dance Floor Solidarity

Welcome to my Pride Month Ted Talk.
Industry

Rule #1: ENTERTAIN Then Educate and Inspire

The New Rules of Influencer Marketing

Industry

Rule #2 + #4: Ambassador Bench is the New Ambassador Program

The New Rules of Influencer Marketing

Industry

Rule #3: Windows vs. Mirrors

The New Rules of Influencer Marketing

Industry

Rule #5 Averages Will Make You Average

The New Rules of Influencer Marketing