How to Be a Best-in-Class Partner to Black Creators, Year-Round

‍DOWNLOAD OUR WEBINAR TAKEAWAYS HERE

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The cultural impact of Black creators is unquestionable. Even though brands are more focused on investing in Black talent than ever, many are still getting it wrong. As you build long-lasting relationships with Black creators, it’s normal to still have questions about how to get it right. We’re here to help you create an impactful network of diverse creators that expand far beyond a cultural moment or month.

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HOW TO GET IT RIGHT

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1.

Go beyond a cultural moment or a month

2.

Expand opportunities for Black creators

3.

Evaluate compensation and handle negotiations the right way

4.

Offer creative freedom and ownership

5.

Fully understand and embody values, culture, and aesthetics

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40%

BLACK CREATORS SAY THEY WANT BRANDS TO REEVALUATE COMPENSATION AND PREMIUM PRICING

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30%

BLACK CREATORS SAY BRANDS SHOULD NOT WAIT FOR A CULTURAL MOMENT OF MONTH

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15%

BLACK CREATORS SAY TO ENSURE DEI IS AN INTERNAL PRIORITY AND VALUE

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15%

BLACK CREATORS SAY TO OFFER CREATOR FREEDOM AND OWNERSHIP

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Have more questions about how to partner with Black creators effectively? Reach out to us at hello@fohr.co.