The State of Influencer Pricing

DOWNLOAD OUR WEBINAR TAKEAWAYS HERE

‍

Pricing has always been a complex and nuanced topic for influencer marketing. We’re not here to say that influencer pricing should be 100% standardized because we don't think that’s the answer—more transparency and conversation are.

Our latest webinar featured an open conversation focused on how brands and influencers can understand each other’s perspectives and how both sides can focus on driving high value rather than low cost.

The webinar features a candid conversation on the past, present, and future of pricing in the influencer industry. The Fohr team was joined by the Founder of F*ck You Pay Me, Lindsay Lee Lugrin (coined "the Glassdoor of influencers"), and the Co-Founder of Archie, Cassandra Aaron (aiming to unf*ck the freelance economy), plus members of the Fohr team.

‍

WHAT YOU'LL LEARN

1.

Market shifts & changes in power dynamics

2.

Influencer ROI and impact

3.

Cost vs. value

4.

The factors impacting campaign cost

5.

A brief history & evolution of the influencer industry

‍

Meet F*ck You Pay Me

F*ck You Pay Me is a platform where influencers can anonymously share their experiences collaborating with different brands and search crowdsourced compensation data, making it easier to figure out what price to charge for their services. Coined as 'the Glassdoor for Influencers,' FYPM's goal is to support fairness, transparency, and accountability in the influencer marketing industry.

Meet Archie

Archie provides the simplest way to onboard, manage, and pay. Automate every step — from instant onboarding and one-click payments to set-it-and-forget-it tax filings. Archie’s goal is to unf*ck the freelance economy.

Hey, it’s us at Fohr

Fohr is an ambassador marketing company changing the game since 2013. We do two things—run best-in-class campaigns for some of the biggest brands in the world, and combine technology and analytics to create tools for brands, influencers, and our agency.

‍

INFLUENCER PAYOUTS RISING

Average payout CPMs (cost per thousand followers) have increased on average by 44.5% from 2020 to 2021.