Fohr Holiday Report

The holiday season is overwhelming. Now more than ever, people want shopping to be simple, seamless, and dare we say it, enjoyable. Creator-led content outperforms brand-produced content, 79% of people say UGC impacts their purchases, and 49% rely on influencer recommendations when purchasing products. People want to hear recommendations from people, and we can help you find the right ones for your brand strategy this holiday season.

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WHAT YOU'LL UNWRAP

1.

The 2023 landscape

2.

Influencer + brand survey insights

3.

Holiday campaign scope + timeline

4.

5 recommendations for your campaigns this year

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$1.3T

EXPECTED SPENDING FOR THE HOLIDAYS

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79%

PERCENTAGE OF CONSUMERS WHO SAY UGC IMPACTS THEIR PURCHASES

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29%

PERCENTAGE OF SALES BRANDS ATTRIBUTE TO SOCIAL COMMERCE

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68%

PERCENTAGE OF BRANDS THAT ARE INCREASING THEIR BUDGETS IN 2023

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Demand is largely why I increase my rates during the holiday season. Staying true to my audience and self make choosing who to partner with so important. My priorities lie in making space for the brands that matter, awarding them exclusivity during peek season, and making magical content for them.

MADDY GUTIERREZ

@maddy_gutierrez_