It was a simple enough question: what’s ahead for the beauty industry?
And yet? To answer it, we went deep.
Relying on data analysis, our own internal coterie of industry experts, interviews and discussions with beauty insiders, the company Slack that certain insiders have reason to believe “goes hard,” and a 600+ person survey of beauty influencers, we produced, in the form of this, our 2025 beauty predictions report, the answer to our original question.
We hope you find it as useful, entertaining, and informative as we found the making of it.
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