Tory Burch

Ladybug Sneaker

To help spread the word about their Ladybug Sneaker launch, Tory Burch partnered with Fohr to launch an influencer marketing campaign with Gen Z creators at the helm.

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The main goals of this campaign were to generate product awareness and attract new, younger customers by positioning the new Ladybug Sneaker design as a go-to fashion sneaker and a good luck charm in your closet.

@daphnevelghe
Ladybug Sneaker

@cocochinelo
Ladybug Sneaker

@littleluziv3rt
Ladybug Sneaker

@tarmarz
Ladybug Sneaker

The Ladybug Launch Campaign outperformed ER benchmarks 2x on Instagram and 4x on TikTok.

2,257

Total Clicks

4.46%

TikTok Avg. Engagement

2.80%

Instagram Avg. engagement

The New York-based creators filmed against iconic city backdrops—hailing taxis, waiting on subway platforms, or lounging on Brownstone stoops. This urban setting gave their content an authentic street-style vibe that resonated with their target audience.