Sol de Janeiro

While launching the new body cream and mist, Delícia Drench, for Sol de Janeiro, the internet unleashed a web of stories claiming the new scent attracted wolf spiders (google at your own risk). While experts, retailers, and even The New York Times weighed in, we pivoted to share it louder - using “trust partners” already familiar with the brand to say that while the rumors were false, it did, actually, attract things like hydration, good moods and, occasionally, husbands.