Being Frenshe

Stories of Self Care

Wellness is the state of being comfortable, happy, or healthy. You can bring wellness into your everyday life, no matter where you are.

Being Frenshe provides a collection of wellness essentials that nourish your well-being. Each offering is formulated with clean ingredients, and scented with emotions in mind, making feeling good as simple as taking a breath.

For this influencer campaign, Being Frenshe came to Fohr to find creators with real stories to share to drive brand awareness of their products and expand their reach.

The Fohr campaigns team recruited creators comfortable sharing their unique experiences and personal stories, ranging from topics such as anxiety and mental health to self-care and wellness to post-partum and stress. The goal of the content was to use storytelling to share how and why Being Frenshe has helped them create their version of wellness.

@deddehhoward

@mod.altruneur

@bykwest

@ustheremingtons

@iamtylermonique

By Phase 3, TikTok viewership reached an average of nearly 15%

Person reading a book
8.94%
Avg. TikTok viewership
51.1%
TikTok views from “For You” Page
8.07%
Avg. Instagram Viewership
Desktop Mockup
Person reading a book
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