Shutterfly

Shutterfly came to Fohr looking to promote a new expanded suite of custom offerings and achieve a new customer acquisition goal to drive a new wave of buyers.

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The Fohr team helped Shutterfly partner with TikTok-first mega-celebs and launch the Shutterfly Collective, consisting of  Brittany Broski (7.2M followers), Chris Olsen (10M followers), Elsa Majimbo (1.4M followers), and Serena Kerringan (580K followers).

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With the help of four Independent Artists from Spoonflower, the Collective designed a limited edition capsule of custom products that captured each of their personalities and would feel like a keepsake to their loyal, engaged fan base, driving purchases from a new, younger audience base previously untapped.