Nuuly

Influencer marketing is often called upon to further amplify a pre-existing campaign and its messages. For clothing rental brand Nuuly, we took that ask and zagged to bring a fresh approach to the “More Life in Your Clothes” campaign. Using “traditional” production methods (a director and crew), we invited Influencers to co-produce long(er) form documentary-style digital content that could tell their story AND the brand’s. We cast influencers whose passions both inform their personal style and require clothing that can withstand the elements, which enabled us to authentically articulate the brand’s key messages. By taking the camera out of the influencer’s hands and into ours, we highlighted stories of ceramics, culinary arts, and astrology and added to the campaign’s repertoire of high-quality brand assets.